Some people have nothing better to do with their time but complain about everything. Thanks to liberals everyone is offended by something and if they are there must be changes! Nevermind the masses who could care less or have more important things to worry about like real life problems. No, it only takes one idiot complaining to make an unnecessary change. Recently, Kellogg found itself in the middle of a controversy thanks to some cereal box art.
Kellogg’s will be redesigning Corn Pops cereal boxes after a complaint about racially insensitive art on the packaging.
The Battle Creek, Mich.-based cereal and snack maker said on Twitter Wednesday it will replace the cover drawing of cartoon characters shaped like corn kernels populating a shopping mall. The corn pop characters are shown shopping, playing in an arcade or frolicked in a fountain. One skateboards down an escalator.
What struck Saladin Ahmed was that a single brown corn pop was working as a janitor operating a floor waxer. Ahmed, current writer of Marvel Comics’ Black Bolt series and author of 2012 fantasy novel Throne of the Crescent Moon, took to Twitter on Tuesday to ask, “Why is literally the only brown corn pop on the whole cereal box the janitor? this is teaching kids racism.”
— Saladin Ahmed (@saladinahmed) October 24, 2017
He added in a subsequent post: “yes its a tiny thing, but when you see your kid staring at this over breakfast and realize millions of other kids are doing the same…”
Kellogg’s responded to Ahmed on the social media network about five hours later that “Kellogg is committed to diversity & inclusion. We did not intend to offend – we apologize. The artwork is updated & will be in stores soon.”
Kellogg is committed to diversity & inclusion. We did not intend to offend – we apologize. The artwork is updated & will be in stores soon.
— Kellogg's (@KelloggsUS) October 24, 2017
Ahmed noted that he appreciated “the rapid response” from Kellogg’s.
In a statement to USA TODAY, spokesperson Kris Charles said Kellogg respects all people and is committed to diversity.
“We take feedback very seriously, and it was never our intention to offend anyone,” he said in a statement. “We apologize sincerely.”
He confirmed that the package artwork has been updated and will begin to appear on store shelves.
The Kellogg’s Corn Pops incident follows some other recent marketing snafus.
Earlier this month, Dove apologized for a three-second video posted on Facebook that many found racially insensitive. The clip showed a black woman removing a brown T-shirt to reveal a white woman underneath, who then with another T-shirt removal became an Asian woman. An image showing just the black woman and white woman spread virally on social media, causing additional outrage.
The initial clip “was intended to convey that Dove Body Wash is for every woman and be a celebration of diversity,” the company said in a statement.
In April, Shea Moisture apologized over an online video ad about its hair products being on sale at Target. The commercial featured white women, but the hair product company has long catered to women of color.
What possesses these people to complain about such trivial issues? If companies would stop caving to pressure over ridiculous issues maybe people will stop complaining when they realize there is nothing that can be changed. Liberals will always find something to complain about.
H/T USA Today