Pizza giant Papa John’s is making some big changes to its brand and some people are losing it.
Since its beginning in 1984. The eating place chain has emerged as the fourth biggest pizza transport chain withinside the United States with places across the world.
The organization has unveiled a modern-day brand as a part of efforts to convey higher stories to customers. However, what do they consider the brand new design?
The pizza employer has unveiled today’s brand and call change. Papa Johns has dropped the possessive apostrophe in Johns and has been transformed to simply that Papa Johns.
The pizza chain has carried out a rebranding that is said to have distanced the company from its scandalous founder and former CEO John Schnatter. According to Courier Journal, Schnatter stepped down after it was reported that he’d used a racial slur on a conference call.
However, by removing an apostrophe from its name, the chain faced a controversial reaction from consumers.
Some people find it disorienting as it has an unclear meaning now. Is Johns a new last name of Papa or are there multiple Papa Johns?
And, naturally, the new name comes with a new logo that follows modern design trends. Dropping the green framing with the Pizza ribbon on top, the Papa Johns wordmark is now executed in a different typeface and a lighter shade of red called Tangy tomato, while the Fresh basil green was chosen for the new slogan “Better Ingredients. Better Pizza”. All of this creates a clear and bright look, fitting a modern food brand. And we saw alike design solutions in the emblems of Burger King and Popeyes.
Here’s what Max Wetzel, Papa Johns’ chief commercial officer, said in the release:
“The loyalty and love people have for Papa Johns have been built on our well-known promise of Better Ingredients. Better Pizza — and today, we are signaling to the world that Papa Johns is ‘Hungry for Better,’” said Max Wetzel, Papa Johns’ chief commercial officer, in the release. “We are evolving how the Papa Johns experience comes to life across all touchpoints while remaining true to what got us where we are today and bringing to life our continued aspirations to improve and grow. This new experience is both a celebration of our tremendous momentum and a vision to inspire future growth.”
Despite critical remarks about its refreshed name and logo, Papa Johns says its visual identity is intended to “make the company’s experience more modern and build a deeper emotional connection with customers, team members, and communities”.
Watch the video below for more details: