In what could be the scariest thing the NFL has ever encountered, sponsors are threatening to book if broadcasters continue to show the protesters. I guess they realize that they won’t get the protests to end because the NFL is too cowardly. So getting the broadcasters to quit airing them is the next best thing. Besides, if these players don’t get any attention, they will stop. What’s the sense of being a moron if you don’t let people know about it?
NBC Universal’s head of advertising, Linda Yaccarino, has declared that this is what she is hearing from the advertisers. She says none have left because of it yet but it is expected any moment.
They’re so unhappy, in fact, that marketers told the network to stop airing the protests or they will pull their ads, Business Insider reported.
Speaking during an interview Friday, Yaccarino said that while no advertisers have pulled out of NFL games yet, that could change.
Yaccarino said that although it’s hard to prove definitively, she believes the protests are having a negative impact on ratings.
“I don’t think there’s any way to prove it, but I do think it has affected the ratings,” she said during a “fireside chat” with Oath CEO Tim Armstrong at the Manhattan offices of Verizon’s media agency, R/GA.
She may not think there is a way to prove it, but anyone paying attention is well aware that protests are a big problem for the league.
Yaccarino said there are many advertisers who are reaching a boiling point.
“There is a list of advertisers that have made themselves very clear: ‘If you continue to cover the political coverage of the issue, we will not be part of the NFL,’” Yaccarino said, according to Deadline.
“Think about it — they have half the country that is cheering about that and half the country that is emailing them saying, ‘Don’t do that.’ That’s a real thing.”
Last Wednesday, Papa John’s CEO John Schnatter attributed slow sales in the third quarter of 2017 to the controversy surrounding the protests, asserting that the controversy was diminishing the pizza chain’s advertising.
H/T Conservative Tribune