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FX Network CEO, “Netflix’s Ratings Numbers Aren’t Even CLOSE To Being Accurate”

One of my favorite sayings is that sixty two percent of all statistics are made up.

Reason being is that unless you have an independent party accounting for a claim on anything involving numbers the people who those numbers pertain to the most can malign results in such a way that makes them look good no matter what.

You see it in advertising all of the time where a TV station will talk about being the number one station in the market or something like that when in reality they might be talking about their weather report or their evening news.

Doesn’t mean that what they are saying is true, it just means that they are taking actual numbers and twisting them to their advantage.

Now, despite what we might all think of their ideas politically, Netflix is the Coca Cola of the streaming platforms. It’s been around the longest and has the greatest foothold in that arena for now.

However, despite how they could legitimately puff their chest out with what they are doing in actual numbers they are seemingly doing everything they can to artificially inflate their numbers to make themselves look better when in reality they aren’t doing some things as good as they say that they are.

Via Daily Wire:

Over the 2018 Christmas break, streaming giant Netflix boasted big numbers with the release of the Sandra Bullock-starring hit “Bird Box” – a whopping 45 million people.

Skeptics, however, felt the numbers were either inflated or at least not an accurate representation of the exact number of people watching the film from start-to-finish.

According to FX CEO John Landgraf, the streaming platform’s “ratings” are not an accurate representation of a long-form program performance.

Speaking Monday morning for the FX semiannual state of the union, THR reportsthat Landgraf took issue with Netflix’s recent estimates “that 40 million households were expected to watch Lifetime castoff You within its first four weeks on the streamer.” Keeping in mind Silicon Valley’s measurement of video starts, Landgraf concluded that Netflix’s projection was not a “remotely accurate representation of a longform program performance.”

Citing Nielsen data, Landgraf said that the actual numbers are one-fifth of what Netflix projected, making it an audience of 8 million rather than 40 million, which is roughly the same as any hit cable or network show in the digital age.

“An average audience of 8 million viewers is good, but it’s not as good as 40 million,” he said, “which would make you the number one show on television.”

Netflix said the original series “Sex Education” pulled in 40 million households as well. For the accurate numbers, Landgraf was even less charitable: 3.1 million viewers.

During the “Bird Box” viewers controversy, CNN Business noted that Netflix has no third-party verifying the numbers other than Netflix itself. “Streaming services have gotten away with opting not to share the abundance of viewership information to which they have access, but as more traditional corners of the entertainment industry feel increasingly jealous of their 45 million-plus pairs of eyes, the blindfold may be coming off,” wrote CNN at the time.


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